Today everyone is obsessed about search engine optimization, targeted keywords, and generally, how to get the search engines to work for you, meaning how to make Google like you?
You can see it all over the place. Hundreds or maybe thousands of forums, not to mention the other media channels like social networking platforms, placed filled with webmasters trying to figure out the secrets behind Google and how to make money online by milking Google.
Now, I’m not suggesting that you should forget about Google and search engine optimization. After all it is very important to have a presence in the search engines. And especially in these competitive times, we need all the sources of traffic we could possibly get. Be that free or paid.
But relying on a single source for traffic, a single entity if you like, that essentially makes your business work, is a big mistake. And it’s not only my opinion. It’s the experts who talk about this.
They talk about how to diversify your portfolio, just like in the investment world. In order to lower your risk, it’s a good thing to divide your investment and place it in as many opportunities you possibly can.
But the question is: can you make it without Google? And my answer is: Yes, you can!
If you haven’t noticed, social media took a giant leap lately with the cutting edge social networking platforms like Facebook or Twitter. Yes, socializing can make your business flourish a hundred times better than focusing on using Google.
I’m talking about hundreds of millions of potential visitors to your website! And you don’t have to wait for some miracle that will get you to #1 position in Google in order to get that kind of traffic. Sometimes it can happen overnight starting with a sparkling idea.
It’s not fairytales, its reality. People have come out of anonymity with a single brilliant idea, got the information out to the world in various forms like blogging, twitter, facebook, etc., some respected influential member of a community picked it up and passed it along through the social media’s giant net and there’s your recipe for success.
And this is only one way to do things without Google. Imagine what you could accomplish by advertising on other websites in your industry, or send out a press release, or using Pay-Per-Click advertising. The possibilities are endless…
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Glad you enjoyed it!
I agree, Social networking can have an influence but choose your friends wisely.
Your social network should include people or businesses that are in the same field you are promoting, as much as we would love to be able to make it without Google the fact is they are the biggest fish in the sea at this point Google is going to be showing more and more search results based on your social networking circle.
Exactly my point Brett.
Everything seems to shift to social media and Google is not going to loose ground.
Theoretically you could achieve success without Google if you could somehow get on the mainstream media. But then again, that would require you to be some sort of an expert or celebrity…
Thanks for your comment Brett.
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